Design Problemsolving
The solution in design can always be found in answering the questions: “What is your goal? Your purpose? Your intent?”
PAGE LAST updated in 2022; since then, I have worked with a variety of new clients, but not updated my site to reflect this.
INDEX:
Speculative Femcare Positioning
P&R
American Heart Association
Austomotive Aesthetic
Wellness Mastery
Tampax
Mastercraft
Western Dental
Speculative Femcare Positioning
P&R
American Heart Association
Austomotive Aesthetic
Wellness Mastery
Tampax
Mastercraft
Western Dental
Speculative Femcare Positioning
︎ with HYPERQUAKEAiming to innovate in the femcare space, this project was an exercise in evisioning and differentiating various potential brand outputs.
Right: Selected brand expressions. With the conceptual basis of sisterhood, inclusion, and an engaging friendly energy, there were multiple visual interpretations that I thought could be viable solutions.
![](https://freight.cargo.site/t/original/i/8f7f43faffb293db021e771680d84bef30547516daf939d27f2f96b6f67ce9e0/trubrandsnapshot_02.jpeg)
![](https://freight.cargo.site/t/original/i/0d609f7540f26b8dfd4890c467d0411af25b2efbd4222464d8eb20654fe4a0c8/brynhastings_brandconcept_post_01.jpg)
![](https://freight.cargo.site/t/original/i/5e3cb1e9b38cae5b3096df3ea4ff02512413c5a1418619504b272a2ce2f9d151/brynhastings_brandconcept_01.png)
![](https://freight.cargo.site/t/original/i/b380d1bb19490531d4fff8d6e355479ab8eb57e18169f945a0ee1002468014ca/brynhastings_brandconcept_post_03.jpg)
![](https://freight.cargo.site/t/original/i/3db14f85da91e0c6d64577a7c5d3c428a56756ad9f8044e88d8850fa0c509576/brynhastings_brandconcept_03.png)
P&R
︎ with HYPERQUAKEThe brand P&R Communications has a rich heritage and loyal audience. Updating this well-loved brand requried special attention to past equity, to bring forward their key attributes to a larger user base, through highlighting the company’s outstanding service, loyalty, and dedication to their craft.
![](https://freight.cargo.site/t/original/i/5e2bcd628c01c4ef93a0a3a2d7d288e567d2c0c5d835d2c39e3c3575d84eb0ee/before-_PRlogocrop.png)
![](https://freight.cargo.site/t/original/i/80b02d02f1a791c27fe0cd811c5e26b6c950e6c94be6b030809bb74a9ae86858/after-_PR.png)
![](https://freight.cargo.site/t/original/i/86425c9443308ed71a321dcdaffb60b64155d024c46cca34c21f639713670570/P-R_branding_.012.png)
![](https://freight.cargo.site/t/original/i/de0413849eb11e7b479b0edd59385fcfe1a1c1bee40ad8f9552c34bf3515c607/P-R_branding_.004.jpeg)
![](https://freight.cargo.site/t/original/i/3568acd7edcf11e6d9007d72c438105750072e4bb11fd916b62137aaeef72010/P-R_branding_.005.jpeg)
![](https://freight.cargo.site/t/original/i/9bf4f30edfd6be5af706a9154257f37fbad511515c1a6c61343daef1aef6409c/P-R_branding_.007.jpeg)
![](https://freight.cargo.site/t/original/i/5ab8a3cf9cbeed0004cbcb2e08249220ef8d084a441f1585c0b4f40e8209ade9/pr_destheme_0000.png)
![](https://freight.cargo.site/t/original/i/404c2772b61dd91aa4460d7650a757ffb47f23623cc9460f0eb64c505e3ee18f/pr_destheme_000.png)
![](https://freight.cargo.site/t/original/i/ccc7f93d55bea47dcb4e3e2415bbc31f2fa07f688380fdfd1e8747bb9e176fba/pr_destheme_00.png)
PATHWAY 03 Elevating P&R’s dedicated parternship and ultimate dedication to client happiness.
American Heart Association 2021
︎ AHA WEBSITE︎ with HYPERQUAKEThe 2021 American Heart Association events are a tesselation of purposes, individuals, and life paths — all coming together to form one unified goal. The 2021 AHA branding speaks to individuals coming together, their unique passions overlapping to create a powerful force of love and support.
![](https://freight.cargo.site/t/original/i/d1b74f7abb9cd20d03b42ea9182c08478e762db2ce73cd904a4c848db3993239/aha_bh_2021_04.png)
![](https://freight.cargo.site/t/original/i/589bf7ea2414d63b22f8fbd5781dcc6ce8852b48fa1ee90ba2ea900fd24532b9/AHA_2021_bh_02.png)
![](https://freight.cargo.site/t/original/i/1732f731661cd26f014f791b0d7241fc27baec75a649d0348e73a414ccb61f57/aha_bh_2021_03.png)
![](https://freight.cargo.site/t/original/i/7dd0d8bc561d8b7cafcdcddba536faa6f6c734c7bb5b3f0f343277f3a63da6ab/AHA_2021_bh_03.png)
![](https://freight.cargo.site/t/original/i/66acfc9068eb715d69c7312b4794b165ba1a250f1419d3ca0f3c74f7cde62ed9/AHA_2021_bh_04.png)
Automotive Aesthetic
︎ AUTOMOTIVE AESTHETICLocated in Charlottesville, VA, this small team brings huge passion for their work and a great eye for detail. Their brand is clean and precise, just like the work they produce.
![](https://freight.cargo.site/t/original/i/3b889acf8b1afbb53726825a24eae4e99748248e7806b9d0abed6289d71ba53f/SCOUTGUIDE_bh_v5.jpg)
![](https://freight.cargo.site/t/original/i/7292afc9707a1bb5eb24685f7ab4909b32f731063ba934649660f16756d66012/aabranding_2019.jpg)
Western Dental
︎ WESTERN DENTAL
︎ with HYPERQUAKE
Branding exploratory for dental care provider Western Dental. Each image represents a different visual pathway, for the purpose of facilitating discussion in refining brand presentation.
Branding exploratory for dental care provider Western Dental. Each image represents a different visual pathway, for the purpose of facilitating discussion in refining brand presentation.
![](https://freight.cargo.site/t/original/i/d45a12b2ba5a11e2e15ed1e364808c593b02e3951e96b0e16d24207dbc446ab2/Western_Dental_bryn_v01-08.jpg)
![](https://freight.cargo.site/t/original/i/3abcbd4dbae0d3c2e24fd116e4890227bfb63d03e063653de7d50ac91e4d7f37/Western_Dental_bryn_v03-03.jpg)
![](https://freight.cargo.site/t/original/i/734621438818cb2930a3662707c1f77b9f4da85ae833a2e8291e632eb6d6b166/Western_Dental_bryn_v01-01.jpg)
![](https://freight.cargo.site/t/original/i/4b52185d49ba8ef73ea330c2d1ea0b705ae3cd2a599a61282ca9e9893cffd720/Western_Dental_bryn_v01-03.jpg)
![](https://freight.cargo.site/t/original/i/91a2deb1ebf5c2826682ae307f3b83ea1aa19d795f8e50ffda02ec86369bf56f/Western_Dental_bryn_v02-04.jpg)
![](https://freight.cargo.site/t/original/i/50bb5752f524e38d14bddf3fb45c8a74e30a77d246f2a2ae68b2c509699ed66e/Western_Dental_bryn_v03-01.jpg)
Wellness Mastery
︎ with HYPERQUAKEBranding exploratory for an emerging holistic health brand. Drawing from an vivid springtime color palette, these snapshots explore potential look/tone/feel through social media assets.
![](https://freight.cargo.site/t/original/i/ccd5709ef4d0691847bdf6151c4a47ccb74bda028726f0b9fe32ae244eb53780/WellnessMastery_bryn_v02-03.jpg)
![](https://freight.cargo.site/t/original/i/54a30fb6f5a969158e6e4c48f105820fa37b8d8fdf01c7451b86391594866902/WellnessMastery_bryn_v02-05.jpg)
![](https://freight.cargo.site/t/original/i/ccdcf196d883678d4b52486232dbc28b902ff2aa6c78c8ed284d37c2e62c1a5a/WellnessMastery_bryn_v02-01.jpg)
![](https://freight.cargo.site/t/original/i/524b8f0713f237cc0db0167ad9200b88667ac865431da81c1b9692c5a1bb2593/WellnessMastery_bryn_v02-04.jpg)
![](https://freight.cargo.site/t/original/i/3f134401d48ed92cb12c3b9dad6ff20214aa1ce74b09a54e42596fc301d3119d/WellnessMastery_bryn-09.jpg)
![](https://freight.cargo.site/t/original/i/d61c68e3c7330da639c6858361500e2f05d78af2831fc2a9474fcca72020ecff/WellnessMastery_bryn_v02-08.jpg)
Tampax Cups.
︎ TAMPAX︎ with HYPERQUAKE
Menstrual cups are an innovation that continues to convert users. For Tampax to enter the conversation they must define their unique point of difference, especially in a category populated with various independent brands.
![](https://freight.cargo.site/t/original/i/426f167d54235c9ae5e44636ee7293329111f77194752d745488ffdf0bf5ced5/TampaxCup_Concepts_V03-05-copy.png)
![](https://freight.cargo.site/t/original/i/a7ab29779aec7b573347be4e8cabfac7789980eecfc56a589aa15ecca3df7d54/20191112_TampaxCup_Concepts_RND_2_v01-17-copy.png)
PATHWAY 1
Freedom benefit
![](https://freight.cargo.site/t/original/i/c8957e5abb21b70faaa0fb2e7b4c4d8d8e3a577360d86b7db3627d59ef610be5/tampaxcup_bh_1.png)
PHYSICAL FREEDOM TO GO ABOUT MY DAY UNINTERRUPTED
PATHWAY 2
Management benefit
![](https://freight.cargo.site/t/original/i/b9e9e110c2e05db65ee03d84a820689e6bc1ceccdd4b9ba7d2c65e2f0798ab73/tampaxcup_bh_2.png)
A BETTER WAY TO MANAGE MY HIGH NEEDS
PATHWAY 3
Simplify benefit
![](https://freight.cargo.site/t/original/i/5210f93459e463319af50d0f4057d60e4692ef3b87d55e20e2fa4226c9163ad2/tampaxcup_bh_3.png)
TO BE ABLE TO SIMPLIFY MY LIFE
PATHWAY 4
Health benefit
![](https://freight.cargo.site/t/original/i/b69130bca0c4567a7e45fd60547ccf05cafcd2d0c88775e7199140f14a48f0fd/tampaxcup_bh_4.png)
TO KNOW THAT I AM USING A PRODUCT THAT WON’T HARM ME
PATHWAY 5
Independence benefit
![](https://freight.cargo.site/t/original/i/36c52b444add7ef785b1d5e1c2d5a10f8b7170e5a1eec99eb045649a48f59183/tampaxcup_bh_5.png)
TO HAVE MORE SAY AND INDEPENDENCE IN WHAT I USE
PATHWAY 6
Investment benefit
![](https://freight.cargo.site/t/original/i/263096f9ec45463f954b17eb3cc2fb9984fbdd5316dc6d6ce6e605c6fb859efd/tampaxcup_bh_6.png)
TO INVEST IN THINGS THAT ARE GOOD FOR ME AND PAY OFF
Crest by Mastercraft
︎ MASTERCRAFT︎ with HYPERQUAKE
Branding exploratory for positioning a new boat release. Each image represents a different graphic language, exploring different photography and type for the purpose of facilitating conversation as the campaign is crafted.
![](https://freight.cargo.site/t/original/i/435aed60ce1a04aeb5e5beb0e86b977edc4aa36795148aa2d80bbcd66aae0470/MC_Crest_BrandSquares_v04bh-06.jpg)
![](https://freight.cargo.site/t/original/i/6fdecee6a7990faad25a935a4de5262255930a3e76628d02f7f07564bac8cb59/MC_Crest_bryn-06.jpg)
![](https://freight.cargo.site/t/original/i/2b56e7cf3c0458284a19b088c41eecc4b4f5229db08fb19d89ac57bb6c952426/MC_Crest_BrandSquares_v04bh-04.jpg)